Digital Content Strategy
Digital Empire – Get a “FAST” head start on content creation each month pre-done for you.
Photography for Internet Marketers – An Underrated Skill If you want to become an internet marketer or run a successful business online, then you need to hone certain skills. As you read this, you might imagine that you already know what skills those are. Perhaps I’m talking about writing skills, maybe I mean SEO. Maybe […]
The first thing you need to do is to create the branding itself. That means creating a logo first and foremost but the logo itself is going to be born from your mission statement and from your plans. That is to say that the best brands have a clear goal, a clear target audience and […]
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered […]
If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand […]
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. Which would you rather […]
We have talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly […]