Branding Strategies

  • How to Identify Your IDEAL Client

    If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand […]

  • You Are Your Brand

    Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]