Digital Content Strategy
Digital Empire – Get a “FAST” head start on content creation each month pre-done for you.
The first thing you need to do is to create the branding itself. That means creating a logo first and foremost but the logo itself is going to be born from your mission statement and from your plans. That is to say that the best brands have a clear goal, a clear target audience and […]
If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand […]
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]