What is a Niche? How do I pick one?
The word ‘niche’ has more than one meaning. It can be used as a noun, adjective or verb. In business jargon or in a profession, niche means specialization. A doctor can specialize in ailments of the heart, kidneys, eyes, brain or liver. There are surgeons, dentists and orthodontists, oncologists and ophthalmologists among others. All these […]